Services
Smart Digital Marketing Strategies for Engineering & Trade Companies
Make it Easy for your Technical Audience to Find and Engage with your Content
Growing a Great Business
Effort, resilience, and commitment are some of the many attributes required to build a great business.
Good businesses make decisions but great businesses need to make strategic decisions. One of the most common ones faced by the management team is how to get their ideal prospects to become customers.
Yes, a well thought and aligned sales & marketing strategy is the answer, or unless that is what more ten years of marketing and selling to technical audiences have taught me so far. Before you ask yourself, yes this work whether your business is product or service-based.
Why Smart Digital Strategies are Important for Engineering & Trade Companies?
Requiring technical equipment or services isn’t a regular activity for everyone, it is not like buying a pair of shoes or getting your morning coffee. Usually, when a person or a company requires a specific product or service, there are some common places where they go to find information.
It is your Business Ready to Disrupt or be Disrupted
Small and medium technical services (tradies) and engineering companies are a key part of the pacing rate of New Zealand’s infrastructure and economic growth.
Working with engineering companies and contractors has provided me with a great understanding of the customer journey either for B2-B or B2C businesses.
Analysing and understanding technical audiences and designing great user experience journeys are in my DNA, I can assure you that investing your efforts in SMART digital marketing strategies is one of the most effective ways to increase your business valuation.
“Everyone is not your customer”. When you market to everyone you are essentially marketing no-one
Our Services for engineering & tradie companies
Take Your Technical Services & Products to The Next Level
Don’t tell your product or service is great – Show them why
Strategy Content Creation
Together using your expertise in your services and ours in marketing for engineers, we will develop a great content strategy that will bring authority and trust to your brand.
On-page & Local SEO
Analyse, modify and optimize. Yes your website will be audited and optimized to meet google guidelines. A range of activities can be deployed but it depends on your specific business goals and current digital assets.
Competition Analisys
What you think are your competitors might not be your online competition. When you analyse both, you will get high-value insights on how to tackle a great marketing and sales plan.
Branding
We advocate Brand consistency through well-designed customer focused brand guidelines and tone of voice
GBP & Maintenance
We identify your local market opportunities and implement actions that will get your phone ringing. Having a Google Business Profile (GBP) is the best way for a local business to rank high on Google – in the Local Pack, the Local Finder, and on Google Maps.
Website Updates
Cost-effective website updates services for small to medium companies that need and want to keep their customers up to date.